1. Introduction
This Privacy Policy ("Policy") describes how Belijitu ("belijitu", "we", "us", "our"), the operator of the online casino and sports betting platform accessible at belijitu.cam (the "Platform"), collects, uses, stores, discloses, and protects personal data relating to registered users, visitors, and any other individuals who interact with the Platform ("you", "User", "Data Subject").
Belijitu is committed to protecting the privacy of all individuals whose personal data we process. We handle personal data in a manner consistent with applicable data protection principles — including purpose limitation, data minimisation, accuracy, storage limitation, integrity, and confidentiality — and we are transparent about what data we hold and why.
By accessing or using the Platform, you acknowledge that you have read and understood this Policy and that you consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this Policy, you should discontinue use of the Platform.
Note: This Privacy Policy should be read alongside our Terms and Conditions, which govern your general use of the Platform. Together, these documents form the complete framework governing your relationship with belijitu.
2. Definitions
For the purpose of this Policy, the following terms shall carry the meanings assigned below:
- "Personal Data" — any information that identifies or could identify a natural person, directly or indirectly. This includes names, identification numbers (such as Malaysian IC / MyKad numbers), location data, email addresses, IP addresses, and other identifiers.
- "Processing" — any operation performed on personal data, whether by automated means or otherwise, including collection, recording, organisation, storage, adaptation, retrieval, use, disclosure, and deletion.
- "Data Controller" — Belijitu, in its capacity as the entity that determines the purposes and means by which personal data is processed.
- "Data Processor" — any third party that processes personal data on behalf of belijitu under contractual instruction.
- "KYC Data" — identity and age verification documents submitted by Users pursuant to our Know Your Customer obligations, including Malaysian IC (MyKad), passport copies, and supporting documentation.
- "Cookies" — small text files stored on a User's device by a web browser, used to remember session information, preferences, or usage patterns.
3. Personal Data We Collect
Belijitu collects the following categories of personal data, depending on how you interact with the Platform:
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full name, date of birth, nationality, Malaysian IC / MyKad number, passport number | Registration and KYC verification |
| Contact Data | Email address, phone number, residential address (including city, state) | Account registration |
| Financial Data | e-Wallet identifiers (Touch 'n Go, Boost, GrabPay), bank account details (Maybank, CIMB, Public Bank, Hong Leong), deposit and withdrawal transaction records | Deposits, withdrawals, payment processing |
| Technical Data | IP address, browser type and version, device type, operating system, screen resolution, session identifiers | Automatically on Platform access |
| Usage Data | Pages visited, games played, bet history, session duration, features used | Automatically during Platform use |
| Communications Data | Live chat transcripts, support emails, feedback submissions | When you contact support |
| Responsible Gambling Data | Self-exclusion requests, deposit limit settings, session limit preferences | When you use responsible gambling tools |
We do not collect: Sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, biometric data (other than for KYC document verification), or data relating to criminal convictions beyond what is required for anti-fraud and AML compliance purposes.
4. How We Collect Personal Data
4.1 Directly from You
The majority of personal data we hold is provided directly by you when you: register an account on the Platform; complete KYC identity verification; make a deposit or request a withdrawal; contact our customer support team via live chat or email; respond to a survey or promotion; or set responsible gambling preferences within your account.
4.2 Automatically
When you visit or use the Platform, we automatically collect technical and usage data through cookies, web beacons, server logs, and similar technologies. This includes your IP address, browser fingerprint, session identifiers, pages visited, and interaction patterns with the Platform interface.
4.3 From Third Parties
In limited circumstances, we may receive personal data from third parties, including: payment service providers (such as Touch 'n Go eWallet, Boost, DuitNow, FPX gateway operators) who share transaction reference data; identity verification service providers engaged for KYC purposes; and fraud prevention and anti-money laundering screening services.
5. Purpose of Processing Your Data
Belijitu processes your personal data for the following purposes:
- Account Management: To create, maintain, and administer your belijitu account, including authentication, security, and profile settings.
- Service Delivery: To provide access to games, sports betting markets, live dealer services, and all other Platform features you have registered to use.
- Payment Processing: To process deposits and withdrawals via supported Malaysian payment channels, including Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, and USDT TRC20.
- KYC and Age Verification: To verify your identity, confirm that you are aged 21 or above, and comply with anti-money laundering (AML) obligations.
- Fraud Prevention and Security: To detect, investigate, and prevent fraudulent transactions, account breaches, bonus abuse, and any other prohibited conduct.
- Legal Compliance: To meet applicable legal obligations, including record-keeping requirements, AML reporting, and responding to lawful requests from regulatory or law enforcement authorities.
- Customer Support: To respond to your enquiries, resolve disputes, and provide assistance through our 24/7 live chat and email support channels.
- Responsible Gambling: To administer responsible gambling tools including deposit limits, self-exclusion, and session reminders as requested by you or required by our responsible gambling policy.
- Platform Improvement: To analyse usage patterns and Platform performance in order to improve features, fix bugs, and enhance the overall user experience.
- Marketing (where consented): To send you promotional communications about bonuses, new games, and platform updates, where you have provided explicit consent to receive such communications.
6. Legal Basis for Processing
Belijitu processes personal data on the following legal bases, depending on the purpose of the specific processing activity:
- Contractual Necessity: Processing required to perform our contractual obligations to you under the Terms and Conditions — including account management, payment processing, and service delivery.
- Legal Obligation: Processing required by applicable law, including KYC, AML compliance, and record-keeping obligations.
- Legitimate Interests: Processing undertaken for our legitimate business interests, including fraud prevention, security monitoring, and Platform analytics — where these interests do not override your fundamental privacy rights.
- Consent: Processing for optional purposes such as marketing communications, where your explicit prior consent has been obtained and can be withdrawn at any time.
7. Data Sharing & Disclosure
7.1 Service Providers
We engage carefully selected third-party service providers to assist in delivering our Platform services. These include payment processing partners (e-wallet operators, FPX gateway providers, crypto processing services), identity verification providers, cloud hosting and infrastructure providers, fraud detection services, and customer support tools. All service providers are bound by Data Processing Agreements that restrict their use of your personal data to the specific purposes for which they have been engaged.
7.2 Legal and Regulatory Authorities
Belijitu may disclose personal data to law enforcement agencies, regulatory bodies, or other authorised public authorities where required by applicable law, court order, or where we have a good-faith belief that disclosure is necessary to prevent fraud, money laundering, or other serious criminal activity.
7.3 Business Transfers
In the event of a merger, acquisition, or sale of all or substantially all of belijitu's assets, personal data held by the Platform may be transferred to the acquiring entity as part of the transaction. Users will be notified of any such transfer and any associated changes to this Privacy Policy.
7.4 No Sale of Data
Belijitu does not sell, rent, lease, or trade your personal data to third-party marketing or advertising companies under any circumstances. Your personal data is not used to build commercial advertising profiles or shared for commercial gain outside of the service providers described above.
Confirmed: Your personal data is never sold to data brokers, advertising networks, or third-party marketing companies. This is a non-negotiable principle at belijitu.
8. Data Retention
Belijitu retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following general retention periods apply:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account & identity data | Duration of account + 5 years post-closure | Legal and AML compliance |
| Financial transaction records | 7 years from transaction date | AML and tax compliance requirements |
| KYC documents | 5 years after account closure | Regulatory obligations |
| Support communications | 3 years | Dispute resolution and quality assurance |
| Technical and usage data | 13 months from collection | Platform analytics and security |
| Marketing consent records | Until consent withdrawn + 1 year | Proof of consent |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised such that it can no longer be linked to any identifiable individual.
9. Data Security
Belijitu implements a comprehensive suite of technical and organisational security measures designed to protect your personal data against accidental loss, unauthorised access, alteration, or disclosure. These measures include:
- Encryption in Transit: All data transmitted between your device and our servers is encrypted using TLS 1.2 or higher (256-bit SSL encryption).
- Encryption at Rest: Sensitive personal data, including identity documents and financial data, is encrypted at rest within our secure data storage infrastructure.
- Access Controls: Internal access to personal data is restricted on a strict need-to-know basis. Staff with access to personal data are subject to confidentiality obligations and regular training.
- Two-Factor Authentication: User accounts support two-factor authentication (2FA) as an additional layer of security against unauthorised access.
- Penetration Testing: Our Platform infrastructure undergoes regular security assessments to identify and remediate vulnerabilities before they can be exploited.
- Incident Response: Belijitu maintains a data breach response procedure. In the event of a confirmed data breach that poses a risk to your rights and freedoms, we will notify affected users without undue delay.
While we take every reasonable precaution, no security system is completely infallible. You are responsible for maintaining the security of your own account credentials. Report any suspected unauthorised access to your account to our support team immediately.
10. Cookies & Tracking Technologies
10.1 What Are Cookies
Cookies are small text files placed on your device by your web browser when you visit the Platform. They serve a variety of functional and analytical purposes and do not contain executable code. Similar technologies such as web beacons, pixel tags, and local storage may also be used.
10.2 Types of Cookies We Use
- Strictly Necessary Cookies: Required for the Platform to function. These include session authentication cookies that keep you logged in and security tokens. These cannot be disabled without disrupting Platform functionality.
- Functional Cookies: Used to remember your preferences, such as language settings, display preferences, and responsible gambling limit configurations.
- Analytical Cookies: Used to understand how users interact with the Platform — which pages are visited most frequently, where users encounter errors, and how the Platform performs on different devices and browsers. This data is aggregated and anonymised where possible.
10.3 Cookie Control
You can control and manage cookies through your browser settings. Most browsers allow you to view, block, or delete cookies. Please note that disabling strictly necessary cookies may prevent you from logging in or using certain Platform features. Belijitu does not use third-party advertising cookies or cookies that build commercial profiles for sale to advertisers.
11. International Data Transfers
To deliver the Platform effectively, some of your personal data may be processed by service providers located outside of Malaysia. In such cases, belijitu ensures that appropriate safeguards are in place to protect your personal data to a standard equivalent to Malaysian data protection principles. These safeguards may include standard contractual clauses, binding corporate rules, or transfers to jurisdictions that maintain an adequate level of data protection.
We do not transfer personal data to jurisdictions with inadequate data protection standards without appropriate contractual or legal safeguards in place.
12. Minors & Age Policy
The Platform is strictly intended for individuals aged 21 years and above. Belijitu does not knowingly collect or process personal data from individuals under the age of 21. If we discover that personal data has been collected from a person under 21 years of age, we will immediately close the associated account, delete the personal data, and return any deposited funds to the originating payment method where technically feasible.
If you believe that belijitu has inadvertently collected personal data from a minor, please contact our support team immediately at [email protected].
13. Your Data Rights
As a User whose personal data is processed by belijitu, you hold the following rights in relation to that data. To exercise any of these rights, contact our support team via live chat or at [email protected]. We will acknowledge your request promptly and action it within 30 days, subject to identity verification and any applicable legal constraints.
- Right of Access: You have the right to request a copy of the personal data we hold about you, along with information about how and why it is being processed.
- Right to Rectification: You have the right to request correction of any inaccurate or incomplete personal data we hold about you.
- Right to Erasure ("Right to be Forgotten"): You have the right to request deletion of your personal data where it is no longer necessary for the purposes it was collected, where you have withdrawn consent, or where processing is unlawful — subject to our legal obligations to retain certain data (e.g., AML records).
- Right to Restriction of Processing: You have the right to request that we restrict processing of your personal data in certain circumstances — for example, while we verify the accuracy of data you have contested.
- Right to Data Portability: Where processing is based on your consent or a contract, you have the right to receive a structured, machine-readable copy of the personal data you have provided to us, for the purpose of transferring it to another service provider.
- Right to Object: You have the right to object to processing based on our legitimate interests, including profiling for fraud prevention purposes. We will honour your objection unless we can demonstrate compelling legitimate grounds that override your interests.
- Right to Withdraw Consent: Where processing is based on your consent (e.g., marketing communications), you have the right to withdraw consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
Identity verification is required before any data rights request can be actioned. This is to protect you against fraudulent requests made by third parties claiming to act on your behalf.
14. Marketing Communications
Where you have provided explicit consent during registration or at a later point, belijitu may send you promotional communications about bonuses, new games, seasonal promotions, and Platform updates via email or in-app notification. Such communications will always:
- Clearly identify belijitu as the sender;
- Include a clear and functional unsubscribe mechanism;
- Not be sent to Users who have withdrawn consent or opted out.
You may opt out of marketing communications at any time by clicking the unsubscribe link in any promotional email, updating your notification preferences in your account settings, or contacting our support team directly. Opting out of marketing communications will not affect transactional communications related to your account (e.g., withdrawal confirmations, security alerts).
15. Amendments to This Policy
Belijitu reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or Platform services. Where changes are material — for example, a change to the categories of data we collect or a new data sharing arrangement — we will provide reasonable advance notice by publishing the updated Policy on the Platform and noting the revision date.
Your continued use of the Platform following the publication of a revised Privacy Policy constitutes your acceptance of the updated terms. We recommend reviewing this Policy periodically to stay informed about how your data is handled.
16. Contact Us
For questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact our support team using the following channels:
- Live Chat: Available 24/7 via the support icon on the Platform. Fastest route for urgent data concerns.
- Email (plain text — not a link): [email protected]
- Subject Line: For data rights requests, please use the subject line: "Privacy Rights Request — [Your Full Name]" to ensure prompt routing to our data team.
- Response Time: Data rights requests are acknowledged within 3 business days and fully actioned within 30 days. Complex requests may take longer; we will inform you if this is the case.
Last Updated: 1 January 2026. This Privacy Policy supersedes all previous versions and is effective from the date stated above. Your continued use of the belijitu Platform constitutes your acceptance of this Policy.